Tuesday, September 24, 2013

About Psychology: The Art and Science of Persuasion

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From Kendra Cherry, your Guide to Psychology
Persuasion exerts a powerful influence over our lives. Marketers try to persuade us to buy their products. Politicians try to convince us to vote for a specific party. In this week's newsletter, learn more about the psychology of persuasion.

What Is Persuasion?
When you think about persuasion, what comes to mind? Learn more about how experts define persuasion and how contemporary persuasion differs from the past... Learn more
Search Related Topics:  persuasion  social influence 

Persuasion Techniques
Everyday we are faced with persuasion, especially in the form of advertisements. Learn more about persuasion techniques that have been identified by social psychologists... Learn more
Search Related Topics:  psychology of persuasion  persuasion techniques 

The Rule of Reciprocity
Have you ever felt compelled to buy something after a salesman offers you a free sample? Learn more about the powerful influence the rule of reciprocity has on your behavior... Learn more
Search Related Topics:  reciprocity  conformity  persuasion

The Rule of Commitment
The rule of commitment is a type of social norm that can be used to influence our behavior. Learn more about how this rule works and how marketers can use it to get you to buy... Learn more
Search Related Topics:  commitment  persuasion  compliance

 


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This newsletter is written by:
Kendra Cherry
Psychology Guide
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