About Psychology: How Marketers Use Compliance to Get You to Buy

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Psychology Psychology Basics Theories Experiments From Kendra Cherry, your Guide to Psychology Marketers utilize a number of different techniques to gain compliance from consumers, including one that is known as the "low-ball" technique. This low-ball strategy works by first getting the consumer to make a commitment before raising the terms of making that commitment. In this week's newsletter, learn more about how compliance works including when and why we are more likely to comply. What Is Compliance? Some other strategies that are frequently used to gain consumer compliance include the "foot-in-the-door" technique (getting you to make a small commitment before requesting a much larger one) and the famous "that's-not-all" technique ("...but wait, that's not all! Buy now and you'll get an extra for FREE!").... Learn more Search Related Topics:  compliance  obedience  stanley milgram Consumer Psychology Consumer psychology is a specialty areas that focuses on the psychology of consumer behavior, including how sellers can influence buyers and persuade them to purchase goods and services... Learn more Search Related Topics:  consumer psychology  persuasion  marketing The Asch Conformity Experiments During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the power of conformity in groups. His famous experiment demonstrated how people will conform to the group, even when they think the group is wrong... Learn more Search Related Topics:  classic psychology studies  conformity  social psychology The Psychology of Persuasion Sometimes we like to believe that we are immune to persuasion. That we have a natural ability to see through the sales pitch, comprehend the truth in a situation and come to conclusions all on our own. Persuasion can be subtle, and how we respond to such influences can depend on a variety of factors... Learn more Search Related Topics:  persuasion  social influence  Related Searches Psychology Training Study Psychology Psychology Studies Child Psychology About Psychology Featured Articles Genie: Psychology's "Wild Child" 10 Fascinating Facts About Memory How Long Does It Take to Become a Psychologist? Gardner's Theory of Multiple Intelligences How Much Do Psychologists Make? The Psychology of Multitasking   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Kendra Cherry Psychology Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Psychology newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads What Is Psychology? Color Psychology Maslow's Hierarchy of Needs Examples of APA Format What's Your Leadership Style?   Follow me on: Advertisement