About Psychology: How Marketers Use Compliance to Get You to Buy

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Psychology Psychology Basics Theories Experiments From Kendra Cherry, your Guide to Psychology Marketers utilize a number of different techniques to gain compliance from consumers, including one that is known as the "low-ball" technique. This low-ball strategy works by first getting the consumer to make a commitment before raising the terms of making that commitment. In this week's newsletter, learn more about how compliance works including when and why we are more likely to comply. What Is Compliance? Some other strategies that are frequently used to gain consumer compliance include the "foot-in-the-door" technique (getting you to make a small commitment before requesting a much larger one) and the famous "that's-not-all" technique ("...but wait, that's not all! Buy now and you'll get an extra for FREE!").... Learn more Search Related Topics:  compliance  obedience  stanley milgram Consumer Psychology Consumer psychology is a specialty areas that focuses on the psychology of consumer behavior, including how sellers can influence buyers and persuade them to purchase goods and services... Learn more Search Related Topics:  consumer psychology  persuasion  marketing The Asch Conformity Experiments During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the power of conformity in groups. His famous experiment demonstrated how people will conform to the group, even when they think the group is wrong... Learn more Search Related Topics:  classic psychology studies  conformity  social psychology The Psychology of Persuasion Sometimes we like to believe that we are immune to persuasion. That we have a natural ability to see through the sales pitch, comprehend the truth in a situation and come to conclusions all on our own. Persuasion can be subtle, and how we respond to such influences can depend on a variety of factors... Learn more Search Related Topics:  persuasion  social influence  Related Searches Psychology Training Study Psychology Psychology Studies Child Psychology About Psychology Featured Articles Genie: Psychology's "Wild Child" 10 Fascinating Facts About Memory How Long Does It Take to Become a Psychologist? Gardner's Theory of Multiple Intelligences How Much Do Psychologists Make? The Psychology of Multitasking   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Kendra Cherry Psychology Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Psychology newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads What Is Psychology? Color Psychology Maslow's Hierarchy of Needs Examples of APA Format What's Your Leadership Style?   Follow me on: Advertisement

About Psychology: How Many Neurons Are in the Brain?

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Psychology Psychology Basics Theories Experiments From Kendra Cherry, your Guide to Psychology Psychology textbooks traditionally suggest that the human brain contains approximately one billion neurons. While the number is widely reported, one researcher recently discovered that no one really knows where this estimate originated and conducted some new research to discover exactly how many neurons reside in the human brain. How Many Neurons Are in the Brain? Conventional estimates suggest that there are around one billion neurons in the brain. How accurate is this number? Recent research suggests that the actual number might be a bit different... Learn more Search Related Topics:  neurons  the brain  How Big Is the Brain? Compared to the size of our bodies, human beings have much larger brains then other mammals... Learn more Search Related Topics:  brain  neurons  memory Do We Really Only Use 10% of Our Brain? The notion that we only use 10 percent of our brain is often repeated among friends, family members, and popular television programs. It's also a myth. The brain is always active, demanding approximately 20 percent of the body's energy even though it only represents about three percent of our total body weight... Learn more Search Related Topics:  brain  neuroscience  psychology myths A Brief Tour of the Brain The human brain is not only one of the most important organs in the human body; it is also the most complex. In this quick tour, you will learn about the basic structures that make up the brain as well as how the brain works... Learn more Search Related Topics:  the brain  biopsychology  Related Searches Study Psychology Psychology Studies Psychology Programs Study of the Brain A2 Level Psychology Featured Articles 10 Interesting Facts About Social Psychology The Fully Functioning Person Reasons Why We Forget The Nature Versus Nurture Debate How Colors Impact Your Moods The Psychology of Dream Interpretation   More from About.com Run Your First 5K Even couch potatoes can be ready for a 5K with just a couple months of training. Read more...> Help! I'm Too Busy Time and stress management tips to help you feel as though you have more time. Read more...> This newsletter is written by: Kendra Cherry Psychology Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Psychology newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads What Is Psychology? Color Psychology Maslow's Hierarchy of Needs Examples of APA Format What's Your Leadership Style?   Follow me on: Advertisement

About Psychology: Focus on the Self

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Psychology Psychology Basics Theories Experiments From Kendra Cherry, your Guide to Psychology In this week's issue, we are focusing on the self. Self-concept, self-esteem, self-efficacy: What do these terms mean and why do they matter? What Is Self-Concept? Definition: Self-concept is the image you have of yourself, including your physical appearance and personality characteristics. Many factors can influence our self-concept, including our childhood experiences, how other people respond... Learn more Search Related Topics:  self-concept  self-esteem  carl rogers What Is Self-Esteem? In psychology, the term self-esteem is used to describe a person's overall sense of self-worth or personal value. Self-esteem is often seen as a personality trait, which means that it tends to be stable and enduring. Self-esteem can involve a variety of beliefs about the self, such as the appraisal of one's own appearance, beliefs, emotions and behaviors... Learn more Search Related Topics:  self-esteem  self-actualization  abraham maslow What Is Self-Efficacy? According to psychologist Albert Bandura, self-efficacy is our belief in our ability to succeed in certain situations. The concept plays a major role in Bandura's social learning theory, which focuses on how personality is shaped by social experience and observational learning... Learn more Search Related Topics:  self-efficacy  social cognitive theory  albert bandura What Is Self-Actualization? At the peak of Abraham Maslow's famous hierarchy of needs is self-actualization, which is described as a desire for self-fulfillment and reaching maximum potential. According to some estimates, less that one-percent of adults are self-actualizing. Are you? Learn more Search Related Topics:  self actualization  hierarchy of needs  humanistic psychology Related Searches Study Psychology Family Psychology Positive Psychology Psychology Learning Psychology Studies Featured Articles Happy Birthday Sigmund Freud? The Words of Carl Rogers Can Psychologists Prescribe Medications? Kolb's Four Learning Styles? What Is the Halo Effect? Psychology Quizzes   More from About.com 10 Easy Ways to Look Thinner Don't wait until you've lost those first pounds to make these simple, slimming changes. Read more...> Create a Shared Photo Stream Sharing your photo stream with friends and family is a great way to keep in touch. Read more...> This newsletter is written by: Kendra Cherry Psychology Guide Email Me | My Blog | My Forum   Sign up for more free newsletters on your favorite topics You are receiving this newsletter because you subscribed to the About.com Psychology newsletter. If you wish to change your email address or unsubscribe, please click here. About.com respects your privacy: Our Privacy Policy Contact Information: 1500 Broadway, 6th Floor New York, NY, 10036 © 2012 About.com   Must Reads What Is Psychology? Color Psychology Maslow's Hierarchy of Needs Examples of APA Format What's Your Leadership Style?   Follow me on: Advertisement